Black text quote on a transparent background about helping country music artists build genuine brands that reflect who they are and the music they create.
A scenic landscape with a dirt road leading into the horizon, surrounded by trees and fields during sunset, with colorful clouds in the sky.
Text that reads 'Our Services' in white font on a black background.

Foundations Package

  • Photoshoot Creative Direction

  • Album and Single Artwork Design

  • Release Content & Social Strategy

  • Promotional Graphics & Assets

Era Package

  • Photoshoot Creative Direction

  • Album & Single Artwork Design

  • Release Content & Social Strategy

  • Promotional Graphics & Assets

  • Website & Content Strategy

Scenic Route

  • Photoshoot Creative Direction

  • Album & Single Artwork Design

  • Release Content & Social Strategy

  • Promotional Graphics & Assets

  • Website & Content Strategy

  • Paid Advertising Support

Backroads Branding was built upon a lifetime of memories growing up on a country backroad and a love for storytelling through music and marketing. I help independent artists find their visual identity and branding through thoughtful, authentic marketing strategies that showcase the person behind the voice. Whether you’re just starting out or entering a new era, Backroads Branding is ready to get you on the right path for your next adventure.

The word 'About Us' written in large, stylized black font.
The image shows a surreal scene where large, weathered boots hover above a dirt road in a barren landscape.
Text reading 'What Clients Are Saying' in elegant font

“I’ve been working with Sergei since July 2025, and he’s been a huge asset to my team. His energy is unmatched! He brings enthusiasm and focus to every meeting and event. His marketing and branding strategies have taken my brand to an entirely new level, and he consistently keeps our whole team aligned on the goals we set. Sergei has been an incredible addition to my career as an artist.”

-- Clay Barker

A man with a beard and curly hair, wearing a beige baseball cap and a plaid shirt, looking to the right while leaning out of a vehicle window at sunset.

Photographer: Wesley Baertsch

Text that reads "Meet our Founder" in a professional font.
A smiling man with black hair, a short beard, and a mustache, wearing a dark green sweater against a black background.

Sergei Capaul

Founder

Backroads Branding started at the intersection of everything I care about: my love for country music, storytelling and the art of building brands that connect. I’ve spent many years as a Brand Marketing Manager where I shaped campaigns, built strategies and helped brands show up with purpose but music as always been a constant for me. Growing up on a Christmas Tree Farm, country music was the soundtrack to my life and I learned early on that the stories told in music are lived and easily relatable. I’ve always wanted to combine my love for marketing and storytelling with my passion for music and help artists develop a visual identity that connects with audiences the way it has for me.
That’s why I started Backroad Branding, built on a backroad and driven by stories.

Text saying "Let's Connect" in large serif font

Ready to elevate your marketing? Contact us today to schedule a free consultation and discover how we can drive your success.